Pulselocker – A Streaming Service For DJ’s!
Since the advent of online music streaming services such as Spotify or Groove shark music has become more accessible than ever to people the world over.
These services however are only for the public, there has been much conjecture about using these services whilst DJing, but no-one has been able to integrate them into the major DJing programs out there, until now!
Pulselocker is pegged as Beatport meets Spotify; unlimited streaming playing tunes online or off!
Sounds promising! The best part is they’ve been able to integrate the music into all the major DJ programs; Traktor, Serato, VDJ, etc.
Heaven knows how they do it, details are forthcoming from the company who are still in private beta.
Regardless of how great it sounds, streaming services are not without their limitations:
In order to use this in such a setting you would need to have unlimited bandwidth over a wifi/cable connection which, in itself poses a problem. If you didn’t have one, its kaput, if it went down, same deal.
Pulselocker seem to have addressed this by letting customers download copies of the tunes they want (in proprietary format I guess), which will go some way to calming the masses.
Another point of contention is the quality of the stream itself, for example: without premium paid membership on Spotify you’ll be playing files at 256kb, and 96k at its lowest. Thats simply not good enough for club level sound systems.
Again, this is covered: 320k standard stream with WAV soon to follow. Although I guess you’d need to be downloading requests well in advance of actually playing them!
But what about the Artists!?
This is also an issue for me, I want the people making the music I love to be properly compensated for their creations. Referencing Spotify again, they pay roughly 0.002p per play. Thats not a whole lot.
It can add up, for sure, but for small labels it’s simply not profitable enough to justify. So much so that the beloved distributor of a large percentage of dnb; stholdings removed their entire catalogue from Spotify!
That’s no fun, and makes it useless for dnb. But if they aren’t seeing enough cash, imagine how little the artists are getting!
So what about this Pulselocker service? Well to be honest, I don’t know. I believe after they are out of private beta it will become evident. They do however allow for a purchase of the full song through their service, hopefully the artists and distributors in question will be compensated justly. Although with their experience with the aforementioned Spotify, I’m sure if it wasn’t good enough, they wouldn’t allow for them to distribute their music.
I do believe that DJ’s are the last bastion of hope for music, without them, I’m not sure many people would buy music. I’m not talking about the advertising put out by the DJ’s for the music either, im talking about the DJ’s being the only ones left buying the music!
A service such as this has the opportunity to strip that source of funding down even further, but I guess its only as much as the current middle-men, i.e. Beatport/Juno/TrackItDown/etc but we’ll have to see!
Fancy a look to quell the curiosity? Sign up to the beta here: http://launch.pulselocker.com?lrRef=pym3Z